The corporate icon for GMS Hospitality is the sunset colored pineapple. The pineapple has long been seen as a symbol for welcome, friendship and hospitality worldwide. There is a great article about its origins here.
When our founder was a young boy of ten, he visited the Hawaiian island of Maui for the first time with his family. During that trip he became fascinated with the Hawaiian culture and also the new exciting resorts that were along Kaanapali Beach. This trip is what inspired him to study and begin a career in hospitality. The pineapple, having been Hawaii’s main export for years, was a fitting icon choice for our new company.
The unique gradient color of the GMS Hospitality pineapple is also inspired by our founder’s many trips to Maui. At the end of each day while on the island, he gathers with others to watch the always unique sunsets. This is the perfect time to pause and enjoy nature’s precious moments. It is a time to reflect upon the events of the day and take comfort that the sun will return bringing with it new ideas, new dreams, and experiences.